Blog post Essay Example | Topics and Well Written Essays - 500 words

Blog post - Essay Example In the past, women were not required to take part in any form of economic activity that could empower them than their men counterpart. In this case, they were given duties that would pay less than men. Advertisement have become one of the marketing tools of firm products. A large portion of the family unit merchandise has ruled the commercial business. For this reason, every firm considers doing an advert that would attract a lot of consumers and still remain relevant to the society. In order to achieve this mission, industrialists have used young women in their adverts. Women are portrayed in different forms as media in such a way that they will attract men’s emotions. They will thus be dressed in clothes that seem attractive to men. Most of these attires only hides the body parts that are very critical when exposed. The advert leaves men appreciating the lady in the advert and will dependably be sitting tight for the advert. Ashley Graham’s advert of the swimming cloth is one of the examples. She is portrayed wearing a swimming ‘bra and an under pant’ just on the side of a swimming pool. A man is wearing a full suit and a tie stand amazed behind her admiring her body (Suhr). The difference between the two can help to define the role of women in the social setup where the advert was done. Ladies role in this general public is to amuse men. The nakedness of a lady excites mens emotions. They are for this reason advised to dress in an indecent way so that they can look attractive by men. Men then again typically remunerate ladies who look alluring. For this reason, the society accepts such behaviors. As stated earlier, the theory of the social role enhances the activities that different members of the society need to practice. The social differentiation outlined by Ralph Dahrendorf explains that this is a must-expectations. Thus, the advert in the media concentrates on the desire of the buyers.